Those of you plugged in to both the feeds of twitter and facebook over the last day or so may have been concerned at news of fisticuffs at Shindig towers with a coup being mounted by the publishers Volcano and the intended #47 of Shindig sporting a Sandy Denny cover having been re-drafted with the Shindig name now relegated as part of a rebranding exercise with the magazine now being retitled as Kaleidoscope incorporating Shindig. Now I’m probably not the first to note that in recent times that Shindig has been losing its shine, its frequency has somewhat found it struggling to maintain its early career high standard and well sometimes it has to be said that their over reliance on re-issues and the past has by and large usurped their championing of the now, happily though it’s one of only a handful of titles currently ploughing the same furrows that doesn’t mention the Beatles at every given opportunity (hello Mojo, hello Record Collector) – so I suppose small mercy’s etc…etc….
We should have spotted something was afoot for last month we picked up our Shindig at a local WH Smith (sshh don’t tell Probe) on presenting at the counter for scanning the helpful shop assistant had problems getting the reader to correctly input the title, several attempts wherein Kaleidoscopic flashed up instead of Shindig which at the time he commented was highly strange and concerning as this is how Smiths recorded order quantities based from sales and that if this was being attributed to a title they didn’t stock then there could be issues. All said if reports are to be believed it appears that the actions of the publishers are nothing less than tantamount to tyranny. With no hint as to what’s actually happening with the title – a new edition under the Kaleidoscope billing is due to surface this Thursday, but what of the original crew – will there be a rebel faction – shindig back to its zine days. Time will tell. For now this might go some way as to explaining various developments these last few days…… http://www.djfood.org/shindig-magazine-takeover-and-rebranding/